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首頁 > 定州影像>>

在石家莊高鐵站、地鐵站、公交車……到處都有咱定州的“影子”!

時間:2022-11-02 16:24:06  來源:定州融媒  作者:張鎏

近日
市文化廣電和旅游局
采取“線上+線下”相結合的推廣方式
在石家莊市開啟
定州旅游景點“霸屏”模式
在石家莊高鐵站、地鐵站
公交車體、電梯間等地
隨處可見開元寺塔
貢院、文廟等形象的宣傳廣告
旅游達人、旅游大V等網絡紅人
紛紛通過抖音、微信
微博等新媒體平臺
以短視頻形式
展示定州多彩之美
近年來,市文化廣電和旅游局持續加大旅游資源宣傳力度,積極組織優秀文創企業參加國家、省級設計大賽及旅游商品大會、博覽會等,并通過文化惠民工程、梨花節、海棠花會、精品路線發布會等活動,全方位宣傳定州旅游景點、文創產品。
同時,市文化廣電和旅游局整合全市優質旅游資源,推出歷史文化游、生態休閑游、研學體驗游、非遺文化游等精品旅游線路,并相繼在北京、天津、石家莊等多個城市投入戶外廣告進行精準宣傳。
 
今年,市文化廣電和旅游局還充分利用網絡和新媒體平臺,策劃推出了微游定州主題線路、旅游攻略及“嗨玩定州”“走進文創”等系列欄目,通過省級旅游平臺、省交通廣播電臺等,對定州旅游景區、特色美食、旅游商品進行全方位宣傳,擴大我市文旅產業知名度和美譽度。

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